/**
 * Implements hook_entity_insert().
 */
function {{ machine_name }}_entity_insert($entity, $type) {
  // Insert the new entity into a fictional table of all entities.
  $info = entity_get_info($type);
  list($id) = entity_extract_ids($type, $entity);
  db_insert('example_entity')
    ->fields(array(
      'type' => $type,
      'id' => $id,
      'created' => REQUEST_TIME,
      'updated' => REQUEST_TIME,
    ))
    ->execute();
}